History Doesn’t Repeat, but It Rhymes
BMW’s latest coupe, the 8-series, which replaces the 6-series, brings back memories—not all of them fond—of a similar switch that took place in the late 1980s. Back then, BMW replaced the E24 6-series with the 850i. That meant walking away from a well-established customer base and entering an entirely new segment.
Current 6-series customers need not fret. This time around, the 8-series coupe is positioned exactly in the same market slot that the two-door 6-series occupied; the number 6 doesn’t so much disappear from the lineup as it morphs onto a four-door, hatchback Gran Turismo body that used to belong to the 5-series. Meanwhile, the buildup to the 8-series has been carefully teased with concepts, “official” spy photos, a racing variant, and even a drive in a prototype. Now BMW is finally letting us see the undisguised production model and is openly discussing details about what’s coming, just as the racing variant takes to the track at Le Mans.
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